Scott Thomas: Designing the Obama Campaign

Published: 10 July 2010 | 1 comment

As the Design Director for Obama’s 2008 campaign, Scott Thomas led a now-historic political campaign, in which branding, design, and the web played a truly pivotal role. Likening the experience to “building an airplane in flight,” Scott talks about the creative’s need for triage, the crucial role of incremental design improvements, and the importance of getting back to the hand and keeping things simple.

I found this talk very interesting and inspiring and the following tidbit at the end of Scott’s talk was very encouraging for me:

If you have an idea or if you are passionate about that idea, you can make anything happen through just understanding a couple basic principles.

  1. Surround yourself with people who will motivate you and push you.
  2. Just simply write things down. Writing them down makes you remember them and that’s very crucial.



gravatar cssProdigy — 31 July 2010

The whole Obama website was incredible in my opinion. I was very curious to find out the lead designer. Thanks for sharing.

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