TED TALK - Jacek Utko: Can design save the newspaper?
Could good design save the newspaper — at least for now? Jacek Utko thinks so — and his lively, engaging designs for European papers prove that it works.
Jacek Utko is an extraordinary Polish newspaper designer whose redesigns for papers in Eastern Europe not only win awards, but increase circulation by up to 100%.
While the whole talk was interesting, it was the last 35 seconds or so, that really stood out to me. Jacek said:
You can live in a small poor country, like me. You can work for a small company, in a boring branch. You can have no budgets, no people, but still you can put your work to the highest possible level. And everybody can do it. You just need inspiration, vision and determination. And to remember, that to be good is not enough.